BGI
Privacy Policy
Privacy Policy
This Online Privacy Policy is designed to inform you about the use of information that you provide to BGI (“BGI,” “we,” or “us”) through BGI’s website relating to its products and/or services located at www.bgi.com (“Site”).
This Online Privacy Policy should be read carefully prior to using the Site, and may be printed or downloaded at any time. By using the Site, you consent to the terms of this Online Privacy Policy.
Collection and Use of Information
We only collect personally identifiable information from you when you voluntarily choose to provide us with such information, such as when you register for newsletters, place orders, request information from BGI, or if you are a healthcare service provider, if you register for access to the Site’s login section. Such personal information may include information that can be used to identify and/or contact a natural person such as name, postal address, telephone number, email address, fax number, organization, job description, scope of business operations, among others (collectively “Personally Identifiable Information”). By submitting Personally Identifiable Information to BGI, you agree that we may contact you by phone, post, e-mail or fax to keep you updated about any subscription you may have, possible changes to your account, as well as about any information which may be relevant for you as a registered user. We maintain such Personally Identifiable Information for internal purposes only, as well as to ensure that you receive any information that you may request from BGI, and to provide you with information on our products and services. We will not sell, exchange, transfer or otherwise give your Personally Identifiable Information to any third party without your consent, subject to the exceptions elaborated below in the section of this Online Privacy Policy entitled “Disclosure of Personal Information”.
Cookies and Use of Google Analytics
A ‘cookie’ is a small text based file given to you by a visited website that helps identify you to that site. Cookies are used to maintain state information as you navigate different pages on a website or return to the website at a later time. The Site does not use any specific ‘cookie’ programmed by BGI or bought from a third party by BGI to track individual users. However, BGI does use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics does make use of cookies in order to facilitate analysis of how users use the Site and to track Site traffic. This data does not identify individual users and BGI is not able to use this data to individually identify any user of the site. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that should you refuse the use of cookies, you may not be able to use certain features otherwise available on the Site.
Securit
We use a variety of security measures to maintain the safety of your Personally Identifiable Information when you place an order, register, login, submit, or access your Personally Identifiable Information. We take great care to ensure that your Personally Identifiable Information is stored securely on our servers, and we follow the standards generally accepted in the industry to protect Personally Identifiable Information submitted to us.
 It is important to note, however, that no method of transmission or storage via the Internet is 100% secure, and thus we cannot absolutely guarantee the security of your Personally Identifiable Information submitted via the Site.
Disclosure of Personal Information
As a general matter, we do not sell, trade, or otherwise transfer to third parties your Personally Identifiable Information.
 However, this policy of maintaining confidentiality Personally Identifiable Information does not apply to trusted third parties so designated by BGI, who assist us in operating the Site, conducting our business, or servicing you (“Trusted Third Parties”). Rather, we may transmit your Personally Identifiable Information to Trusted Third Parties. We will only transmit your Personally Identifiable Information to Trusted Third Parties following their agreement and commitment to keep all Personally Identifiable Information confidential.
 We may also release your Personally Identifiable Information when we believe such release is necessary comply with applicable law, enforce the Site’s policies, or protect BGI’s legal rights, property, or safety, or those of third parties.
Opting Out
We provide you with the opportunity to “opt-out” of having your Personally Identifiable Information used for certain purposes.
 These “opt-out” opportunities include, by way of example only, if you no longer wish to receive BGI newsletters, you may opt-out of receiving them by following the instructions included in each communication, or by contacting us in the manner as described in the section of this Online Privacy Policy entitled “Contact Information”.
Changes to our Online Privacy Policy
We may amend this Online Privacy Policy from time to time as we add new features and services to the Site, as laws change, and as privacy and security practices evolve.
Should we change our Online Privacy Policy, we will notify you of any material changes by posting them to the Site, and to other places that we deem appropriate for informing you thereof.
Applicable Law
By visiting this Site, you agree that the laws of the People’s Republic of China, without regard to principles of conflict of laws, will govern this Online Privacy Policy.
BGI Contact Information
If you have questions or concerns regarding this Online Privacy Policy, if you want to change or delete any Personally Identifiable Information about you that we may have collected, or if you have any other questions regarding BGI please contact us by e-mail at info@bgi.com.
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